First-class customer experience
Good CX offers digital marketing services. With customized email marketing strategies, personalized customer journeys, and marketing automation, Good CX ensures effective targeting from the first interaction to long-term customer loyalty.
What makes Good CX stand out?
Personalized customer experiences
Planning and optimizing digital, cross-channel customer journeys to create individual experiences that delight your customers.
Holistic digital marketing solutions
Efficient communication management to achieve your marketing goals with tailor-made campaigns.
B2B and B2C marketing expertise
Benefit from many years of experience and individual advice to achieve measurable success and sustainable customer loyalty.
Email Marketing & Customer Journeys
- Development and implementation of personalized campaigns and automated customer communication
- Creation of templates, email designs, workflows and landing pages
Marketing Automation & CRM
- Conception & development of automated campaigns
- Consulting on platforms such as Dynamics 365 Marketing, Salesforce Marketing Cloud, Marketo, HubSpot, SendGrid
- Strategies for lead scoring and data-based customer engagement
Strategy, Consulting & Creation
- Development of customer engagement strategies
- Creation of marketing content Optimization of existing campaigns & processes
FAQ – Frequently Asked Questions
What are marketing journeys or customer journeys?
Marketing or customer journeys are the individual paths that a customer takes throughout their relationship with a brand or company. They begin with the first interaction, such as clicking on an ad or email, and ideally end with long-term customer loyalty. Successful marketing journeys involve targeting customers across multiple touchpoints, such as website visits, email campaigns, and social media interactions. The aim is to create a positive customer experience through personalized and consistent communication.
What is marketing automation?
- Website forms: Automatic capture and processing of contact details and inquiries
- Email templates and flows: Automated email chains created based on defined criteria, e.g., for welcome sequences or service information
- Segment- and trigger-based workflows: Defined communications based on customer characteristics or specific behavior
- Scoring: Evaluation of prospects and customers according to interactions, demographics or firmographic characteristics in order to prioritize or segment potential customers
- Reports and analyses: Creation of detailed reports for performance analysis
What does campaign management include?
- Content development: Creation of texts for email templates, landing pages and advertisements
- Segmentation & personalisation: Taking an individual approach to customers at respective contact points using behavioural and demographic data
- Monitoring & optimisation: Continuous analysis of campaigns based on relevant KPIs and ongoing optimisation
- Multi-channel integration: Linking email marketing, social media, paid ads and website interactions to enable consistent and effective customer communication
About me
- Diploma in Sports Economics (Dipl.-SpOec.) from the University of Bayreuth, European Master in Sport Management
- 20+ years of experience in international marketing, specializing in email marketing, CRM and marketing automation
- Industry expertise: IT/Software, Fintech, Automotive, Telecommunications, Retail, Agencies
- Focus on lead generation, scoring, nurturing, and data-driven, sales-supporting campaigns, customer journeys, data analysis and campaign reporting
- Marketing automation: Implementation and optimization of Marketo, Dynamics 365 Marketing, Salesforce Marketing Cloud, ClickDimensions, Twilio SendGrid, Apteco PeopleStage and artegic ELAINE
- Winner of the Best Use of the Apteco Marketing Suite™ Award 2018 for the “Pimp your PAX” campaign by IKEA Switzerland