--- title: Personalised customer journeys & email marketing | Good CX description: Expert in email marketing, customer journeys & marketing automation. Good CX optimises strategies for more conversions and sustainable customer loyalty. --- [Skip to content](https://good-cx.de/en/#main-content) - [English](https://good-cx.de/en/) - [Deutsch](https://good-cx.de/de/) English Show submenu for translations [![goodcx-logo](https://48916786.fs1.hubspotusercontent-na1.net/hub/48916786/hubfs/goodcx-logo.webp?width=250&height=86&name=goodcx-logo.webp)](https://good-cx.de/en/) - [Services](https://good-cx.de/en/#services) - [Packages](https://good-cx.de/en/#packages) - [📅 Book a meeting](https://good-cx.de/en/book-meeting) Open main navigation Close main navigation - [Services](https://good-cx.de/en/#services) - [Packages](https://good-cx.de/en/#packages) - [📅 Book a meeting](https://good-cx.de/en/book-meeting) - - [English](https://good-cx.de/en/) - [Deutsch](https://good-cx.de/de/) English Show submenu for translations - [Contact us](https://good-cx.de/en/#contact) [Contact us](https://good-cx.de/en/#contact) # First-class customer experience Good CX offers digital marketing services. With customized email marketing strategies, personalized customer journeys, and marketing automation, Good CX ensures effective targeting from the first interaction to long-term customer loyalty. [Get consultation now](https://good-cx.de/en/#contact) ## What makes Good CX stand out? ### Personalized customer experiences Planning and optimizing digital, cross-channel customer journeys to create individual experiences that delight your customers. ### Holistic digital marketing solutions Efficient communication management to achieve your marketing goals with tailor-made campaigns. ### B2B and B2C marketing expertise Benefit from many years of experience and individual advice to achieve measurable success and sustainable customer loyalty. ## Services Discover the range of services: ![Businessman notes e-marketing terms in meeting](https://48916786.fs1.hubspotusercontent-na1.net/hub/48916786/hubfs/Businessman%20writing%20e-marketing%20terms%20in%20front%20of%20a%20business%20team-1.jpeg?width=1000&height=638&name=Businessman%20writing%20e-marketing%20terms%20in%20front%20of%20a%20business%20team-1.jpeg "Businessman notes e-marketing terms in meeting") ### Email Marketing & Customer Journeys - Development and implementation of personalized campaigns and automated customer communication - Creation of templates, email designs, workflows and landing pages ### Marketing Automation & CRM - Conception & development of automated campaigns - Consulting on platforms such as Dynamics 365 Marketing, Salesforce Marketing Cloud, Marketo, HubSpot, SendGrid - Strategies for lead scoring and data-based customer engagement ![Project management with Gantt chart](https://48916786.fs1.hubspotusercontent-na1.net/hub/48916786/hubfs/Project%20management%20with%20gantt%20chart.jpeg?width=1000&height=705&name=Project%20management%20with%20gantt%20chart.jpeg "Project management with Gantt chart") ![A manager explains the strategy to her colleagues on a whiteboard in the creative office](https://48916786.fs1.hubspotusercontent-na1.net/hub/48916786/hubfs/Executive%20explaining%20strategy%20to%20colleagues%20on%20whiteboard%20in%20creative%20office.jpeg?width=1000&height=667&name=Executive%20explaining%20strategy%20to%20colleagues%20on%20whiteboard%20in%20creative%20office.jpeg "A manager explains the strategy to her colleagues on a whiteboard in the creative office") ### Strategy, Consulting & Creation - Development of customer engagement strategies - Creation of marketing content Optimization of existing campaigns & processes ## Packages Choose what suits you best: **FLEX**   **Individual support based on effort  ** **FOKUS**   **Project-based implementation with a fixed budget** **FLAT**   **Continuous support with a monthly flat rate** ## Contact Would you like any more information or do you have any questions? Please feel free to email or call me, or fill out the contact form. I will get back to you promptly. - +49 176 960 44 260 -  +598 98 893 973  - oh@good-cx.de ### Contact ## FAQ – Frequently Asked Questions What are marketing journeys or customer journeys? Marketing or customer journeys are the individual paths that a customer takes throughout their relationship with a brand or company. They begin with the first interaction, such as clicking on an ad or email, and ideally end with long-term customer loyalty. Successful marketing journeys involve targeting customers across multiple touchpoints, such as website visits, email campaigns, and social media interactions. The aim is to create a positive customer experience through personalized and consistent communication. What is marketing automation? - Website forms: Automatic capture and processing of contact details and inquiries - Email templates and flows: Automated email chains created based on defined criteria, e.g., for welcome sequences or service information - Segment- and trigger-based workflows: Defined communications based on customer characteristics or specific behavior - Scoring: Evaluation of prospects and customers according to interactions, demographics or firmographic characteristics in order to prioritize or segment potential customers - Reports and analyses: Creation of detailed reports for performance analysis What does campaign management include? - Content development: Creation of texts for email templates, landing pages and advertisements - Segmentation & personalisation: Taking an individual approach to customers at respective contact points using behavioural and demographic data - Monitoring & optimisation: Continuous analysis of campaigns based on relevant KPIs and ongoing optimisation - Multi-channel integration: Linking email marketing, social media, paid ads and website interactions to enable consistent and effective customer communication ## About me - **Diploma in Sports Economics** (Dipl.-SpOec.) from the University of Bayreuth, European Master in Sport Management - **20+ years of experience** in international marketing, specializing in email marketing, CRM and marketing automation - **Industry expertise**: IT/Software, Fintech, Automotive, Telecommunications, Retail, Agencies - **Focus** on lead generation, scoring, nurturing, and data-driven, sales-supporting campaigns, customer journeys, data analysis and campaign reporting - **Marketing automation**: Implementation and optimization of Marketo, Dynamics 365 Marketing, Salesforce Marketing Cloud, ClickDimensions, Twilio SendGrid, Apteco PeopleStage and artegic ELAINE - Winner of the [Best Use of the Apteco Marketing Suite™ Award 2018](https://www.apteco.de/community/news/ikea-schweiz-gewinnt-apteco-award-london) for the “Pimp your PAX” campaign by IKEA Switzerland Marketing services for a good customer experience © Good CX 2025  [Imprint](https://good-cx.de/en/imprint?hsLang=en)  |  [Privacy Policy](https://good-cx.de/en/privacy-policy?hsLang=en)   [linkedin-in icon](https://www.linkedin.com/in/olaf-herbst-2285ba3/) [Follow us on Facebook](https://www.xing.com/profile/Olaf_Herbst)